Privacy Policy & Terms of Use
Your privacy and data protection are our top priorities. Learn how we collect, use, and protect your personal information in compliance with UK GDPR regulations.
MotorFinanceToday.com
Trading name: MotorFinanceToday.com, Sole Trader (United Kingdom)
Contact: info@motorfinancetoday.com
Last updated: 20 October 2025
Privacy Policy
1. Introduction
MotorFinanceToday.com ('the Website') operates as a lead generation service for car insurance enquiries. We are not a lender, broker, or financial advisor. Our role is to connect users who request insurance quotes with authorised insurance brokers and providers. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who we are
MotorFinanceToday.com is operated by MotorFinanceToday.com, a sole trader based in the United Kingdom, trading as MotorFinanceToday.com. For any privacy-related questions or data requests, please contact us at info@motorfinancetoday.com.
3. Information we collect
We may collect and process the following types of personal data: Information you provide via enquiry or contact forms (e.g. name, email address, phone number, vehicle details, insurance preferences) and basic technical data automatically collected for security or performance (e.g. IP address, browser type, and operating system). We do not currently use analytics or advertising cookies (such as Google Analytics or Facebook Pixel). If this changes, we will update this policy and request your consent.
4. How we use your information
We use your personal data to: 1. Process your enquiry and connect you with partner insurance providers who can offer quotes. 2. Share your enquiry details with trusted brokers or insurers for the purpose of contacting you about your car insurance needs. 3. Comply with legal obligations and maintain secure records. 4. Improve and protect the website and prevent misuse or fraud. We do not send newsletters or marketing emails and will not use your data for promotional purposes unless you explicitly consent in the future.
5. Legal basis for processing
We rely on the following lawful bases for processing personal data: Contract / Pre-contractual steps — processing your enquiry to provide requested quotes. Legitimate Interests — maintaining website functionality and secure communications. Legal Obligation — where we are required by law to retain data or cooperate with lawful requests.
6. Data sharing and FCA compliance
We may share your enquiry details with trusted insurance brokers or providers so they can contact you regarding insurance quotes. All partners we work with are authorised and regulated by the Financial Conduct Authority (FCA) or operate under an authorised principal firm. We verify each partner's FCA authorisation status before sharing lead data. We may also use third-party service providers (e.g. hosting, email delivery) who act as data processors under appropriate data protection agreements. We do not sell your personal data.
7. International data transfers
We are based in the United Kingdom. If data is transferred outside the UK, we will ensure adequate safeguards are in place (such as Standard Contractual Clauses or adequacy regulations) to protect your information.
8. Data retention
We retain enquiry data for up to two (2) years from the date of your last interaction, or as required by law. Data that is no longer necessary will be securely deleted or anonymised.
9. Your rights
Under the UK GDPR, you have the right to: Access your personal data. Request correction or deletion of data. Withdraw consent at any time. Object to or restrict processing. Request data portability. To exercise any of these rights, please contact info@motorfinancetoday.com. If you are not satisfied with our response, you can contact the Information Commissioner's Office (ICO): https://ico.org.uk/.
10. Cookie Policy
We currently use only essential cookies required for website operation. If we introduce analytics or advertising cookies in future, we will: Display a cookie consent banner before any non-essential cookies are set. Allow you to accept, reject, or customise your cookie preferences. Keep a record of your consent. You can manage cookie settings in your browser at any time.
11. Data security
We apply appropriate technical and organisational measures to protect your personal data, including: Secure HTTPS (SSL) encryption. Access controls and password protection. Regular security updates and monitoring. While we take all reasonable precautions, no internet transmission is completely secure. If you believe your data may have been compromised, contact us immediately at info@motorfinancetoday.com.
12. External links
Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites.
13. Changes to this policy
We may update this Privacy Policy and Terms from time to time. The latest version will always be published on our website with the revision date shown above.
Key Points
Important Information
We are not a lender, broker, or financial advisor
We connect users with authorised insurance brokers
All partners are FCA regulated
We do not sell your personal data
Data retention period: 2 years maximum
24/7 data protection support available
Contact Information
Data Protection Officer
info@motorfinancetoday.com
Response Time
Within 24 hours
Your Rights
• Access your personal data
• Request correction or deletion
• Withdraw consent at any time
• Object to processing
• Request data portability
Terms of Use
1. Acceptance of terms
By using MotorFinanceToday.com, you agree to comply with these Terms of Use. If you do not agree, please do not use the website.
2. Nature of service
MotorFinanceToday.com operates as a lead generation platform for car insurance enquiries. We do not provide financial or insurance advice, and we are not a lender or broker.
3. Lead submission
When you submit an enquiry form, your details are automatically shared with our partner brokers or insurers, who may contact you directly. We are not responsible for their independent decisions or terms.
4. No financial advice
All content on this site is for informational purposes only and does not constitute financial advice. You should verify information with a qualified professional before making decisions.
5. Intellectual property
All website content, branding, and materials are owned or licensed by MotorFinanceToday.com. You may not reproduce or distribute them without prior written consent.
6. Limitation of liability
We are not liable for any indirect or consequential losses resulting from use of the site or from actions taken by third-party partners. Use of this site is at your own risk.
7. External links
Our site may contain links to other websites. We are not responsible for the content or practices of those websites.
8. Changes to terms
We may update these Terms of Use at any time. Continued use of the site constitutes acceptance of the updated terms.
9. Governing law
These Terms and Conditions are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.